PAYING FOR TINDER
What more could Tinder Plus offer?
One of the numbers we give out relates to paying users: it is a good example of how interpreting the data took us a while. It wasn’t easy at first but after noticing some patterns we struck gold, and believe we now correctly identify most of them. This is crucial, because it is the kind of data that opens up more, interesting info.
Specifically, simple maths will give you an idea of how much a city is worth to Tinder (or how much it could potentially be worth to other apps who want a slice of those users). We believe Bumble invested heavily on London, for example, to try and penetrate the European market. Probably because the combo number of users/propensity to pay was highest in the English capital. If you are developing a dating app, this is the way to go. Tinder could and should make it impossible to discern who is paying, but because of some inner workings of the app and its money making strategy it might not want or need to do it. About that strategy: we praise them elsewhere for their current implementation of the paying features when it comes to make it easier to control your privacy, but we think there is something else they could add to the mix. In a way, they are already doing it, but not in the way you’d expect. The key is USERNAME. A little known option inside the settings enables you to create a username, that results in a profile visible from the web. This feels like an half baked idea of turning Tinder into a website as well as an app, but either it didn’t catch on or Tinder itself is in two minds about it. The actual Tinder plan for usernames notwithstanding, this could be turned into a paying feature. For a number of different reasons people might value privacy a lot, and considering Tinder pulls the name data out of your FB profile without you having any saying* at all, if your name is peculiar and/or the area you are in has a low Tinder density, then you are at the mercy of any 18 y.o. wannabe stalker.
Of course if you want to be invisible this is not going to help directly, but if you think of automatic services like swipebuster, the ability to use a pseudonym, for whatever reason, makes it much harder to locate an individual based on name and age alone (Tinder somewhat takes care of the age part if you pay, by hiding it. Filtering the subset of users with hidden age with a rather uncommon name, however, almost guarantees a hit).
If everything else fails, you can try to add something along the lines of this to your profile (please note this is a short version, some people succeeded in writing much more than the 500 charachters, we can only guess by making a special request to Tinder). Not too sure how much this would help but I am no lawyer.
This is an obvious overkill to a much simpler problem anyway: nobody is forcing you to be on a dating site, but when you choose to do so you give up part of your privacy. Don’t want to follow the rules? Stay out of the game. This works for Tinder as well as Facebook, Twitter, Instagram and what not. After all, your data pays for your free service. Like it, or swipe left.