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1. GENERAL REMARKS
The city of Auckland has a users density of roughly 97* users per square mile (29.6k users* over a 10 miles radius). Overall, there are 2.2 men to every woman, with 68.9% of the users being males and 31.1% being females.
The average user is 27 years and 1 month old, and uploaded 4.5 pictures on his/her profile. Men (27 years ) are , unusually for the app, younger than women (27 years and 4 months) and tend to show fewer pictures (4.4) compared to them (4.7).
The predominant age group is 18-25, which accounts for 53.2% of the total number of users, followed by the age group 26-33 with 29.7%. The remaining age groups (34-41 / 42-49 and 50+) make up for a mere 17.1% of the user base.
Paying users account for an estimated** 3.8% of the total, with men (4.9%) sharply outnumbering women (0.6%).
2. GENDER SPECIFIC DATA
Gender data shows that 63.6 % of women have written something in their bio, with 50.1% and 17.3% of them publicly displaying their school and job; a further 18% had Instagram connected as well.
On the other hand males wrote something in their bio in 70.2% of cases, while 52.4% and 21.8% shared education and profession information on their profile. Male users with Instagram connected were 17%.
The most common women’s name is Sarah, followed by Emma and Hannah. James tops the chart for men’s names, with Daniel coming in second and Michael closing the top three.
3.GENDER ATTRACTION BY AGE
A superficial analysis of the data showed that a woman in her early 20’s attracts*** roughly 73.4% of the male users in the city. By comparison, a woman in her mid 20’s attracts 78.3% of the males, while a woman in her early 30’s and mid 30’s attract 67.1% and 51.5% of men respectively. As far as the men are concerned, being too young doesn’t seem to help, since a man in his early 20’s will only attract 29.6% of the available women, while males in their mid 20’s and early 30s will rake in 51.9% and 53.9% of the female users; men in their mid 30’s attract 38.6 of the users of the opposite sex.
4.CITY SPECIFIC SCHOOL DATA ANALYSIS
Schools have been aggregated after a city specific study to better reflect reality. The most popular school was Georgia State University with 6.9% of the users. Georgia Tech (6.5%) came second and University of Georgia (3.6%) ranked third. Gender specific data shows the top three schools for men as Georgia Tech (7.6%), Georgia State University (6.5%) and University of Georgia (3.5%), with women indicating Georgia State University as their top choice (7.7%), followed by University of Georgia (3.9%) and finally Georgia Tech (3.8%).
5.CITY SPECIFIC JOB DATA ANALYSIS
The top three companies with the most employees are Delta, AT&T and Deloitte. Looking at job titles, Bartender is the most common, followed by Consultant and Software Engineer.
6. PAID USERS ANALYSIS
The average paid user is 30 years and 8 months old.
7. BIO STATS
The word LOVE features in 4.6% of bios (2% of men’s and 10.9% of women’s).
The word MUSIC features in 7.1% of bios (7% of men’s and 7.4% of women’s).
The word DRINK features in 4.4% of bios (4.5% of men’s and 4.2% of women’s).
The word LAUGH features in 4.7% of bios (3.8% of men’s and 6.8% of women’s).
The word FOOD features in 6.2% of bios (5.4% of men’s and 8.1% of women’s).
The word TRAVEL features in 11% of bios (5.4% of men’s and 24.6% of women’s).
The SPORTY profiles account for 8.1% of bios (8.9% of men’s and 5.9% of women’s).
The HOOKUPS profiles account for 8.1% of bios (7% of men’s and 10.9% of women’s).
The GYM BUNNIES profiles account for 4.3% of bios (4.6% of men’s and 3.5% of women’s).
INSTAGRAM was mentioned directly by 2.4% of bios (2.2% of men’s and 2.8% of women’s).
SNAPCHAT was mentioned directly by 5% of bios (5.6% of men’s and 3.6% of women’s).
FACEBOOK was mentioned directly by 0.8% of bios (0.8% of men’s and 0.7% of women’s).
The Word CAR was mentioned directly by 1.2% of bios (1.4% of men’s and 0.6% of women’s).
MUM AND DAD were mentioned directly by 0.5% of bios (0.2% of men’s and 1.2% of women’s).
Interestingly, the swearword FUCK is mentioned by 1.5% of profiles (0.8% of men’s and 3.1% of women’s).
GENERAL NOTE: Users referred to in this survey are not the total number of active users in the area, but rather a subset of them with an age filter with a minimum age lower than 51 and a filter age difference (max-min) greater than 3.
* Users active in the last 7 days surveyed during a day in Mid-July
** After a week of inactivity, users are automatically taken out of the deck.
*** Some paying users are inferred indirectly while others are estimated. The percentage shown is very likely the minimum number of paying users present in the city during the survey.